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New Study Indicates Native Advertising Outperforms Other Channels at Boosting Mid-Funnel KPIs

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Top, Global Brands Find Success on Taboola Through Brand Lift Campaigns. Brands that are looking to reach consumers at a massive scale often turn to social media, which has inherent risk in brand safety and pose significant risks. These brands operate across the U.S., Europe and Latin America.

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Influencer Market: Brands are Getting More Creative and Taking Help of Micro Influencers to Achieve their Marketing Goals | SkyQuest Technology

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Their smaller followings also make them more accessible, which allows brands to build stronger relationships with them. As a result, micro influencers can be extremely effective in promoting brand messages and increasing brand awareness. This makes them a more cost-effective option for brands.