Brand Awareness Brand Lift Conversion Media 
Martech
APRIL 4, 2024
Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Dig deeper: The B2B CEO’s social media checklist Getting started. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness.
Digiday
JUNE 15, 2022
In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. Media buyers want more proof that their investments in newsletters are worth the budget allocation.
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Martech
DECEMBER 4, 2023
Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Creating awareness with B2B buyers has never been more important. Many media platforms provide brand lift studies.
Digiday
SEPTEMBER 15, 2022
This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Blavity Inc has therefore needed to double the size of its pre-sales team, which includes sellers and media planners, to five full-time staffers.
Digital Remedy
DECEMBER 7, 2022
Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. Conversion rate. In years past, it was nearly impossible to measure the performance of television ads. App downloads.
AdvertiseMint
OCTOBER 19, 2023
On social media platforms, YouTube, and search engines. What social media platforms and search engines do they use daily? Social Media Advertising With billions of active users, social platforms like Facebook, Instagram, TikTok, and LinkedIn are online hot spots. Display ads include: Banner ads Video ads Rich media And more!
Basis
JULY 7, 2023
Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) Depending on your overall strategy, display can aid in general awareness that will boost site traffic and even organic site traffic over time.
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