Smart-Hub

DECEMBER 8, 2023

Companies will lose billions of dollars in revenue in the short term, but it’s about evolution and development for the long game. Programmatic infrastructure, in which ad sales are automated within a split second, has replaced direct ad sales agreements. Direct sales involve human-assisted contracts between the parties.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Martech

APRIL 19, 2023

I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. That said, I’m surprised how many CMOs still keep their distance from the tech part of their function. This is changing, albeit slowly.

MarTech 105

MarTech A/B Testing Marketing GDPR 105

VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Top Stories. ” Next 15 Agrees £310 Million Acquisition of M&C Saatchi.

Impressions 52

Impressions Ad Tech Media Agency 52