Monetize More

NOVEMBER 8, 2022

This blog post breaks down what Bidflation is and how publishers can stop losing money from it. To get deeper into this topic, you’ll need to get your basics brushed up regarding the mechanics of a programmatic auction: When a user visits a publisher’s website, an auction gets triggered for ad display to occur.

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Digiday

JULY 27, 2022

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. Businesses on the brink. And beyond that, how much the economic slowdown of 2022 mirrors the pandemic-induced recession of 2020.

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VideoWeek

FEBRUARY 17, 2023

Kids content and animated series are more likely to join WBTV, offering families free streaming alternatives while boosting ad revenues. Over the past year, we’ve worked closely with the industry to gather feedback and begin testing these new technologies,” Google said in a blog post on Tuesday.

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VideoWeek

MAY 27, 2022

Firework has 900 clients, according to the company, including grocery chains Albertsons and The Fresh Market. Video Drives European Ad Spend Growth. IAB Europe announced the results of its AdEx 2021 Benchmark Study at the Interact 2022 conference, breaking down the state of the digital advertising and marketing ecosystem.

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VideoWeek

AUGUST 19, 2022

In this week’s Week in Review: VidMob raises $110 million, TikTok launches new shoppable ad formats, and streaming surpasses cable viewing in the US. TikTok Launches Shopping Ads. Shopping Ads includes three formats. Top Stories. VidMob Raises $110 Million. Streaming Viewing Surpasses Cable in the US.

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VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. Top Stories. CTV Overtakes Mobile on Video Impressions.

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