InMobi

MAY 4, 2020

The top 5 categories saw over 100 percent growth in ad spends. Vertical Video is the way to go for top spenders Vertical video accounts for 35% of all video ad spends while landscape video owns the lion’s share. Programmatic Video Advertising in ANZ 1.In-app

Video Ads 52

Video Ads Finance Viewability Entertainment 52

Monetize More

OCTOBER 4, 2022

Video Ad Units. Banner ads are the bread and butter of online advertising, but they’re not the only game in town. Publishers need to leverage video advertising during Q4 and outstream video ads first. They can also be put into an article’s body text to increase visibility.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

InMobi

JANUARY 23, 2022

For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better. Further, compared to static banners, native ads have a 4x better engagement rate.

Banner 52

Banner Viewability Cookies Click Through Rate 52

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

InMobi

OCTOBER 15, 2019

In Q1 2019, for the first time, less than half of all in-app spending went towards banners. Video is becoming more impactful and powerful with 2x greater CTRs than native ads and over 10x greater than banners on average in the U.S. As of today, the vast majority of in-app inventory in the U.S.

Viewability 52

Viewability Marketing Banner Rich Media 52

InMobi

DECEMBER 13, 2019

Increasing effectiveness of mobile-first ad creatives: As Srinivas KC, the VP and GM of InMobi DSP, has previously noted , in-app ads historically have looked an awful lot like desktop ads. This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments.

Advertising 52

Advertising Banner Marketing Rich Media 52

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. However, Ad Ops team keeps checking these issues and fix them at the earliest to avoid any impact.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

InMobi

SEPTEMBER 13, 2018

Top KPIs for Mobile Marketing Let’s get into how effective ad creatives are developed. Whether you’re creating fullscreen video ads, interstitial ads, native ads, banner ads and display ads, it helps to have. What kind of creatives work best on the mobile device? Is it interactive?

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Uses data for private marketplace deals.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

AUGUST 10, 2023

It can be suitable for initiatives aimed at brand building, ad recall, or general exposure rather than immediate user actions. tCPM Bidding In tCPM bidding , advertisers set a specific target cost they are willing to pay for every thousand ad impressions their video ad campaign receives.

CPC 52

CPC CPM Viewability Impressions 52

MobileAds

JANUARY 24, 2021

The main reason is that at the end of the campaign, both the advertiser and publisher can cross-audit the campaign and manage billings accordingly following the ad impressions served, ad viewability, and performance. Ad servers can be used as first-party (by publishers) and third party (by advertisers).

Ad Server 52

Ad Server Rich Media Viewability Banner 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

InMobi

NOVEMBER 13, 2018

Regardless of whether an advertiser is running 300x250 banners or fullscreen videos, there is almost always only one ad on screen at any one time. This way, brand messaging and positioning is not competing against any other ads for the end user’s attention and awareness. percent for rich media advertising.

Advertising 52

Advertising Click Through Rate Cookies Banner 52

InMobi

JULY 20, 2020

Myth #5: In-App Ads Have Low Measurability While independent third-party measurement providers like Moat, IAS and DoubleVerify provide viewability measurement, the launch of IAB’s Open Measurement SDK ( OM SDK ) has eliminated the need to implement separate SDKs for accurate viewability verification.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52