Martech

MAY 13, 2022

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. Think outside the banner. Geofencing done right requires the consent of the consumer.

Marketing 117

Marketing Banner Retail Geo targeting 117

PrograMetrix

JUNE 9, 2021

Additionally, leveraging CBD consumer data, an omnichannel media strategy, and a variety of compelling ad formats to engage your audience are all tactics CBD marketers can deploy to grow awareness, consideration, sales, and repeat purchases. What’s the media source that makes this possible? Connected TV / OTT Advertising.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Adtelligent

OCTOBER 6, 2021

To improve scalability and gain access to more audiences, publishers need to alternate and optimize their media buying. DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. In addition, it means fewer operational processes and human resources savings. Display Ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

FEBRUARY 3, 2020

They can share their photos, which are then showcased during the match on screens and social media. You could go one step further by rewarding customers who haven't bought from you yet but have performed another action with your brand, such as sharing content on social media, watching one of your videos or writing a review.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131