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IAB finalizes retail media networks standards for in-store

Martech

DECEMBER 5, 2024

The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. The IAB standards break up the store geography into five main regions or zones. Email: Business email address Sign me up! Dig deeper: Retail media networks: What you need to know Store zones. Processing.

Retail

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Privacy is the new currency in digital marketing

Martech

JULY 25, 2025

As third-party cookies usage fades into digital marketing history, marketers face more than a technical shake-up. Done right, that shift isn’t just about keeping up — it’s a long-term strategic edge. Rise of first-party and zero-party data With third-party data drying up, brands are turning to intentional alternatives.

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Adweek

How B2B and B2C brands are winning hearts with memory-driven CX

Martech

MARCH 31, 2025

banner, you see a note: Five years ago today, you bought your first pair of running shoes from us. Or picture a music app popping up with, Ten years since you first jammed to this album. On the B2B side, HubSpot sends personalized anniversary emails, celebrating the day customers signed up. Relive the vibe?

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B2B marketing on X: What you need to know

Martech

JULY 18, 2025

You can build credibility over time just by showing up consistently and saying something worth reading. Keeping up with politics is a primary reason for 59% of U.S. To keep up with sports or pop culture (59%). Users over 35 make up about a quarter of the user base (19.7% Mix up how you present things.

Marketing

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What you need to know about mobile game advertising

Martech

MARCH 11, 2022

The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups. This is also another example of consumers being persuaded to give up some of their data as long as they perceive a value exchange. The post What you need to know about mobile game advertising appeared first on MarTech.

Advertising

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HubSpot’s March 2023 releases: The manager’s guide

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Get MarTech! The post HubSpot’s March 2023 releases: The manager’s guide appeared first on MarTech.

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Benefits of Native Ads in Today’s Digital Marketing Mix

Martech Series

DECEMBER 28, 2022

Native ads follow a seamless promotional approach compared to other apparent methods such as banner ads. Native ads do not pop out from anywhere to irritate your target audience. Wrapping Up. The post Benefits of Native Ads in Today’s Digital Marketing Mix appeared first on MarTech Series.

Native Advertising

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How consent management platforms support data privacy compliance

Martech

NOVEMBER 29, 2023

A CMP offers configurable cookie banners and pop-ups that can be tailored to enhance the user experience. When it comes to customization and integration, a CMP should provide templates and designs for consent banners that can be adjusted to fit the company’s branding while remaining clear and straightforward.

GDPR

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Rise of the empowered consumer: Navigating shifting consumer behavior

Martech

OCTOBER 10, 2023

Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey. Audiences increasingly distrust and avoid traditional ads like banners and pop-ups. Get MarTech! In your inbox.

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Bitdefender Enhances Premium VPN Service with App Traffic Optimizer Feature

Martech Series

FEBRUARY 9, 2023

Built-In Ad Blocker for Better Browsing Experience — Native ad blocker module removes ads, banners, pop-ups and video ads from websites for a better browsing experience. Reduce connection disruptions and slowdowns to ensure optimal application performance with the strong security of VPN encryption.

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In-game advertising: A marketer’s guide

Martech

MARCH 10, 2023

These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games. Get MarTech! The post In-game advertising: A marketer’s guide appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

Advertising

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How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. When a publisher puts ad space up for sale, advertisers make offers to buy this space. The post How Publishers Can Make More Money With AdTech appeared first on Clearcode | Custom AdTech and MarTech Development.

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In-Game Advertising and the Metaverse: Q&A With Clearcode and Super League

Clearcode

JULY 3, 2023

Just got a couple of follow-up questions about Super League itself. But over time, the more that we worked with Minecraft, our eyes were kind of opened up to the fact that actually, a lot of the kids were in there not for competition. Michael Sweeney: I think another follow-up question there. Michael Sweeney: Definitely.

Advertising

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Where is Digital Marketing Headed?

Martech Series

JULY 6, 2022

We’ve gone from static banner ads to targeted video spots embedded in social feeds. These type of ad experiences are a far cry from the static banner ads of the early web. Suppose you are watching the Walking Dead and suddenly one of the undead from the show pops up in your living room through your phone.

Marketing

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3 future-proofing strategies for Google’s third-party cookie crackdown

Martech

MARCH 1, 2024

Secure first-party data collection Privacy-aware data collection (with CMPs and consent mode) Consent management platforms (CMP) allow websites or mobile application publishers to set up an interface for collecting user consent easily. Server-side tracking requires technical expertise to set up and maintain. Complexity. In your inbox.

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Your E-commerce Sales Chore Chart for a Profitable 2020

Single Grain

MARCH 30, 2020

To clean up e-commerce sales, you’ll need to know how things should look when all is said and done. Split up the work and have everyone on your team help verify the right price, policy and requirements that are posted on all pages. Remove banners and pop-ups for outdated or holiday campaigns.

SEO

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AdTech Trends

IAB finalizes retail media networks standards for in-store

Privacy is the new currency in digital marketing

Trending Sources

How B2B and B2C brands are winning hearts with memory-driven CX

B2B marketing on X: What you need to know

What you need to know about mobile game advertising

HubSpot’s March 2023 releases: The manager’s guide

Benefits of Native Ads in Today’s Digital Marketing Mix

How consent management platforms support data privacy compliance

Rise of the empowered consumer: Navigating shifting consumer behavior

Bitdefender Enhances Premium VPN Service with App Traffic Optimizer Feature

In-game advertising: A marketer’s guide

How Publishers Can Make More Money With AdTech

In-Game Advertising and the Metaverse: Q&A With Clearcode and Super League

Where is Digital Marketing Headed?

3 future-proofing strategies for Google’s third-party cookie crackdown

Your E-commerce Sales Chore Chart for a Profitable 2020

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