Clearcode

MARCH 2, 2023

What impact do you think the IAB’s new measurement guidelines will have on ad spend? Michael Sweeney: What defines an in-game ad? Is showing a banner ad inside a mobile game an example of in-game advertising or an example of in-app mobile advertising? in-game advertising vs in-app mobile advertising)?

Advertising 52

Advertising Viewability Banner Brand Lift 52

Digital Turbine

OCTOBER 20, 2022

Brands, now having a better understanding of the attention economics of mobile games , are more excited than ever to find the high viewability, completion rates, and attention scores available through in-app mobile ad formats. Last year, we saw a 32% increase in CPMs for banners on DT Exchange.

Mobile Ads 52

Mobile Ads Banner CPM Viewability 52

InMobi

JANUARY 23, 2022

For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better. Further, compared to static banners, native ads have a 4x better engagement rate. Think of viewability rate, CTR, video completion rate (VCR), invalid traffic rate, etc.

Banner 52

Banner Viewability Cookies Click Through Rate 52

InMobi

DECEMBER 13, 2019

There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. Banners may have ruled the roost, but expect more mobile programmatic ad spending to go towards video, interstitials and native ad formats, rather than more standard banners, in the future.

Advertising 52

Advertising Banner Marketing Rich Media 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Requires a large amount of monthly impressions for access. What is a mobile ad network?

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

MAY 9, 2023

Doing so will help maintain a healthy ecosystem free of any invalid clicks or impressions that could hurt your overall profits. Different Ways to Buy Traffic for Ads Ad buying can be a tricky thing, especially when it comes to optimizing ads for maximum returns.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

SODP

JUNE 27, 2023

A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory. DSPs give advertisers access to a variety of ad formats, from seamlessly integrated banner ads to immersive videos.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. This represents a growth of 3.6 to reach $165.84

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

MobileAds

JANUARY 24, 2021

The ads will be selected based on several factors such as age, geography, size, behavior, etc. Once the best matching ads are chosen, it will be shown to the user. The ad gathers all information relating to the user interaction with the ad such as clicks, impressions, conversions, etc.

Ad Server 52

Ad Server Rich Media Viewability Banner 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The primary advantage of programmatic advertising is efficiency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52