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A quick guide to in-game advertising, the next game changer for marketers

illumin

This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience.

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How Auto Brands Can Win With Mobile

InMobi

It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns. Location based services: Auto dealers can leverage the mobile medium to deliver geo targeted alerts or push notifications on the offerings.

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Why Traditional Publishers are Shifting Their Ad Strategy

Kevel

No revenue from ad block users – Expect roughly 30% of your potential impressions to never get filled. Though traditional publishers typically focus on programmatic “sponsored content” and standard banner ads, there are many innovative ad units they could incorporate, such as engaging, user-friendly native ad units.

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PPC Funnel: Tactics for Every Stage of the Journey

Single Grain

Creating Awareness: The First Step The top of the PPC funnel is all about visibility and making a strong first impression. The aim is to create a buzz and get your target audience talking and thinking about your offering. Example: GreenStride targets environmentally conscious fitness enthusiasts.