article thumbnail

The CMO’s practical guide to personalization

Martech

First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. Dig deeper: The ROI of personalized experiences: Audience measurements Orchestrating personalized experiences end-to-end across touchpoints also improves customer journeys. Consumer privacy. Analysis paralysis.

article thumbnail

White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

Get a Consultation For Free Contact us High ROI Creating a new product or solution is always risky, but a ready-made white label solution guarantees high ROI. For instance, ExplorAds achieved 487% ROI and doubled their revenue 4 months after deploying SmartHub. Therefore, your product gets to the market very quickly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why It Is Beneficial to Use White Label Products in Programmatic Advertising?

Smart-Hub

Creating a new product or solution is always risky, but using a ready-made White Label solution guarantees high ROI. For example, the audio format does not compete with banners and is not blocked by anti-banners, improving brand recognition. In practice, development from scratch is costly and sometimes has unreliable results.

article thumbnail

AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data. Roqoon Media experienced an outstanding 262% revenue surge in a mere 3 months.

article thumbnail

Getting started with the Google Analytics 4 Property

Ad Ops Hero

Paid Media - effective paid strategies with clear ROI. This comes in the face of some of the latest privacy laws, such as GDPR and CCPA. Click “Begin upgrade” in the banner at the top of the page. See How My Agency Can Drive More Traffic to Your Website SEO - unlock more SEO traffic. See real results. What Is Google Analytics 4?

article thumbnail

13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

For example, some display ads worsen the user experience and result in “ banner blindness.” This way, you can use programmatic ad spend to stay on budget while making your ROI. Look at this banner ad from Target’s Good & Gather brand as an example. What are some examples of display contextual ads done well?

article thumbnail

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

With the help of DSPs, advertisers specify: the type of ad inventory they need; ad format (video, audio, banner, etc.); Advantages of Programmatic Advertising Without Third-Party Data The introduction of data security standards such as GDPR and TCF forces companies to abandon third-party data. Run a Profitable Ad Exchange Business!