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Eight Performance Marketing Channels You Need to Use

MNTN

In marketing, you’re looking for an edge up on the competition and a meaningful way to reach more consumers. These are distinct from old-fashioned ads, bought en masse in the hope they would generate demand. As advertisers receive payment only when it works, performance marketing is also more efficient in its targeting.

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition.

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What These Disney Marketing Strategies Can Teach Marketers

Single Grain

In this blog post, we will “show you the world” of Disney Plus’s latest monetization tactics and explore the techniques, campaigns and innovations they’ve installed to stay up to pace with modern tactics and strategy in a highly competitive streaming space.

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How Publishers Can Make More Money With AdTech

Clearcode

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Generation Stream is more trendsetting: they are more likely to be open-minded, pop-culture influenced, and politically engaged.” In fact, the only thing other than video streaming, they aren't willing to give up is their hair.” Advantages of Hulu Advertising Platform. Types of Ads That You Can Run on Hulu.