Smart-Hub

FEBRUARY 16, 2024

Such platforms come with numerous ad inventory management and reporting features, allowing publishers to sell their ad space effectively and at competitive prices. DSP A DSP, a demand-side platform, is a solution for advertisers. This way, optimizing fill rates becomes easier. Let`s explore the main ones.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. Offers access to ad agencies, demand-side platforms, and premium ad networks.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Smart-Hub

DECEMBER 18, 2023

Note that more and more programmatic advertising platforms are switching to contextual targeting instead of cookies, which is a benefit since cookies are steadily fading away. Then, the publisher’s website creates a bid request to inform an SSP that the ad impression is available. This can help increase both the fill rate and revenue.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. A study from 2020 showed that header bidding increases fill rate by 23% and average CPMs by 20%. Buyer identification: Publishers know exactly who buys their impressions.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Smart-Hub

JANUARY 4, 2023

The Supply Side Platform (SSP) is the primary inventory aggregator in programmatic advertising. Demand Side Platform (DSP) is a platform through which traffic is purchased. An advertising banner is displayed in the background on the part of the screen, which is not necessary for the functionality of the app.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. The second half of the year usually sees an increase in spending on high-performing, full-screen ad formats given their higher engagement and conversion rates. In general, full-screen inventory click-through rates (CTRs) are 13x greater than banner CTRs on average.

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52