SODP

MAY 30, 2023

Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. Ads need to be better at balancing user privacy while delivering improved RoI to advertisers and publishers.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. How a Brand Persona Plays Into Effective ROI. Dive Deeper: .

Marketing 111

Marketing Banner Audience Impressions 111

Lemonads

MARCH 15, 2021

Furthermore, you also have to think about creating materials for your advertisers to use, like custom banners, landing pages , and downloadable logos. Ensure a Positive ROI If set up properly an affiliate campaign will always yield a positive return-on-income or (ROI) because it’s performance-based.

Affiliates 52

Affiliates Conversion SEO Healthcare 52

Digiday

NOVEMBER 20, 2022

Although both technologies fall under the larger banner of artificial intelligence, each offers marketers distinct benefits. First-party data from a manufacturer standpoint sometimes gets a bad rap,” Jensen added. average conversion rate, according to a case study by software company Octane AI and e-commerce platform Klaviyo.

Marketing 62

Marketing Retail Ad Targeting Conversion 62

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. It has an overall conversion rate of about 14.7%. 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141