How to Determine Your Ad Platform’s Pricing Model and Rates
Kevel
MARCH 28, 2022
Do you charge for clicks or for impressions? Do you set these ad rates yourself, or let advertisers adjust their bids? Your choices have real consequences: if costs are too high, advertisers won’t continue spending. Cost-per-click (CPC). Total cost (ad spend) divided by clicks. Who are your advertisers?
Let's personalize your content