InMobi

JULY 14, 2020

Trust is at the heart of Purchase Consideration Understandably, consumers are willing to start a conversation with brands they only trust. Automobiles: Auto consumers expect brands to share values that are similar to their own. The research shows that 85% of consumers will only consider a brand they trust.

AutoMobile 52

AutoMobile Marketing Retail Finance 52

All About Advertising Law

JULY 5, 2022

Congress gave the FTC the authority to write rules governing the retail sale of automobiles, using APA rulemaking and not the more cumbersome Magnuson Moss rulemaking that the FTC normally must follow in consumer protection rulemakings. This authority is no small matter, as on June 30, the Supreme Court issued its decision in West Virginia v.

AutoMobile 52

AutoMobile Advertising Finance Communications 52

InMobi

JULY 13, 2020

To beat the transactional or conversion-based marketing, and ingrain value-based marketing, brands must rethink ways in which they can personalize communication with consumers and share values they believe in. The automobile consumers are 7x more likely to consider a trusted brand, financial services consumers 4.7x, and retail consumers 2.8x.

Marketing 52

Marketing AutoMobile Search Advertising Retail 52