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ROAS Masterclass: 12 Techniques to Maximize Ad Spend

Single Grain

The global digital advertising market is growing at 14.7% Advanced audience segmentation can improve ROAS by up to 30% through more relevant targeting. This metric can help advertisers look into their campaign efficiency, if theyre reaching the right audience, and if their ads are boosting conversions.

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Innovations in Search and Social Advertising

Basis

EXPERT POV: While improved safety and privacy for users is undoubtedly a net positive overall, advertisers should monitor for any potential impacts on targeting and data. If large segments of users adjust their privacy settings to be more restrictive, there could be future rollbacks to audience targeting capabilities.

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Mobile Insights with InMobi: Q&A with Rohit Dosi on Search Advertising and Microsoft in India

InMobi

In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user.

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6 Proven Advertising Strategies for Online Success

Single Grain

An online advertising strategy is a plan that outlines how a company will use digital channels to promote its products or services to its target audience. The goal of an online advertising strategy is to reach the right people, at the right time, with the right message, and to convert those individuals into customers.

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Top 10 Best Ad Management Platforms for e-Commerce in 2022

Ad Wisey

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. The tool provides target audience behavior analysis.

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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. Paid advertising promotes your brand, increasing brand awareness and visibility. The company desired to build user demand with a social and search advertising strategy. Results Gump’s surpassed their 2021 sales goals.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars from search advertising.