illumin

FEBRUARY 20, 2024

Another benefit to investing in mobile ads is the potential to specifically target your audience into various segments, allowing you to reach specific audiences based on location, demographics, and behavior. In other words, they implement and make use of various creative mobile advertising media.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. Mobile search advertising is on the rise.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

JANUARY 3, 2013

Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience. The mobile phone is emerging as the most used digital device by a big margin, and this trend is only expected to continue: This is corroborated by several surveys that show a steady increase in mobile media consumption.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

Ad Beat

JANUARY 1, 2020

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

InMobi

AUGUST 21, 2013

Mobile phones are being used across the travel booking funnel from planning and booking and until the last day of the trip exploring maps, local information and weather information. According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Single Grain

AUGUST 7, 2023

More than two-thirds of the global population use a mobile phone, making mobile advertising a simple way to capture an international audience. Location-based Marketing : Using GPS technology to send marketing messages to mobile users in specific locations. Those are just the statistics for American adults.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52