AdPushup

FEBRUARY 13, 2023

Learn more about Prebid Server, the server-side header bidding solution created by Prebid.org to reduce page latency and improve revenue performance. As it continues to evolve, publishers are searching for different ways to increase their ad revenue and improve the user experience of their audience. At the same time, [.]

Header Bidding 97

Header Bidding Audience Advertising 97

PubMatic

NOVEMBER 1, 2024

Buyers have embraced and welcomed this change by assigning more budget to programmatic to intelligently reach their target audiences online. Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers. Explore partnerships like MAX to boost your mobile app revenue.

Header Bidding 115

Header Bidding Viewability Ad Tech Ad Inventory 115

AdExchanger

JULY 6, 2022

Continue reading » The post When Header Bidding Got Too Complex, Freecycle Found Simplicity In Managed Services appeared first on AdExchanger. The Freecycle Network is an online community that helps people donate still-usable items to keep refuse out of landfills. Although Freecycle.

Header Bidding 98

Header Bidding Audience 98

Brid.tv

MARCH 12, 2025

A mix of how-to guides, news segments, product demos, and user-generated content (UGC) can keep your library fresh and appealing to different audiences. Variety drives value both for your audience and your advertising partners. In addition, consider adopting the header bidding model. No content? No problem.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Ad Monsters

JUNE 12, 2025

What he heard wasn’t just a technical story about header bidding or auction mechanics; it was a human story, filled with frustration, manipulation and missed opportunity. They weren’t just, “Here’s how header bidding works” or “Here’s why yield matters.” The stories were really compelling. I wanted to bring it to life.

Header Bidding 106

Header Bidding Ad Tech Display Advertising Conversion 106

Playwire

APRIL 10, 2025

Key Points CPM measures what advertisers pay for 1,000 ad impressions on specific placements, unlike RPM which tracks overall site earnings for a publisher Audience demographics, geography, viewability, ad position, and page context all significantly impact your achievable CPM rates Enhancing viewability, implementing advanced header bidding, and creating (..)

CPM 52

CPM Header Bidding Viewability Impressions 52

MNTN

AUGUST 30, 2024

One of the most popular techniques is header bidding. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. What Is Header Bidding? Header bidding allows publishers (i.e., Here are some of the benefits of header bidding: 1.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Demand Side Platform 52

InMobi

MAY 14, 2019

At InMobi, we are happy to announce the launch of one of the most innovative in-app header bidding/pre-bid solutions in the market, Audience Bidding, as part of our latest SDK release. In-app header bidding/pre-bid solutions were introduced in the industry as a workaround for this challenge.

Header Bidding 52

Header Bidding Audience Ad network Advertising 52

MNTN

AUGUST 30, 2024

One of the most popular techniques is header bidding. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. What Is Header Bidding? Header bidding allows publishers (i.e., However, it’s a double-edged sword.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Demand Side Platform 52

MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding?

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding?

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

MNTN

SEPTEMBER 30, 2024

Understanding the difference between various bidding strategies will help you maximize your return on investment (ROI) while also getting your content in front of the ideal audience. Two of the most popular frameworks you’ll encounter are header bidding and real-time bidding (RTB). What Is Real-Time Bidding?

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

Monetize More

MAY 7, 2025

MonetizeMore eliminates these frustrations with advanced header bidding technology, customized optimization strategies, and industry-leading invalid traffic solutions used by 2500+ publishers globally.

Header Bidding 52

Header Bidding Machine Learning Fill rate A/B Testing 52

Automatad Inc.

JANUARY 23, 2023

The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently. We have already discussed programmatic advertising in detail and how it has reached new heights, especially in terms of speed and scalability with header bidding.

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Brid.tv

FEBRUARY 13, 2023

Amazon Publisher Services (APS) is one of the most optimal header bidding technologies of 2023 due to its access to extensive first-party data (credit card behavior, emails, etc.). Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners.

Header Bidding 52

Header Bidding Ad Ops Demand Side Platform Impressions 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

InMobi

JULY 24, 2019

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Interested in learning more about in-app header bidding?

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

VideoWeek

MAY 24, 2022

PubMatic says Connect will enable media buyers to take a “portfolio approach” to audience addressability, combining a range of different signals to help identify whoever they’re looking to reach. PubMatic says that Connect will combine data gained from its sell-side connections, as well as any buyer data, to power targeting.

Audience 110

Audience Header Bidding Data Management Platform Ad Tech 110

InMobi

JUNE 29, 2020

Header bidding as an ad technology has evolved from being a less understood concept to a mainstay over the past few years. The shift from a legacy, waterfall-based mediation logic to a simultaneous mediation logic (as seen in the header bidding world) has proven to be an effective monetization strategy for app publishers.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Ad Exchange 52

AdPushup

FEBRUARY 13, 2023

Learn more about Prebid Server, the server-side header bidding solution created by Prebid.org to reduce page latency and improve revenue performance. As it continues to evolve, publishers are searching for different ways to increase their ad revenue and improve the user experience of their audience. At the same time, [.]

Header Bidding 52

Header Bidding Audience Advertising 52

PubMatic

APRIL 17, 2024

Shifts like overall signal loss, particularly the deprecation of the third-party cookie, have prompted advertisers and publishers alike to find innovative ways to preserve revenue streams, reach the right audiences, and ultimately create superior user experiences.

Header Bidding 119

Header Bidding Cookies SEO Audience 119

Martech Series

OCTOBER 31, 2022

Taboola Header Bidding originally deployed in April 2022. Taboola Header Bidding has scaled to more than 50 publishers, benefiting from Taboola’s unique offering in the space. Publishers benefit from Taboola Header Bidding by driving significantly more monetization with their existing display ad units.

Header Bidding 52

Header Bidding Ad Inventory Native Advertising Finance 52

InMobi

NOVEMBER 5, 2018

In-app header bidding is all the rage today.¹ 2) In-App Header Bidding Solutions Already are Proven Effective Luckily, a solution to these woes already exists. 4) In-App Header Bidding Will Become Increasingly Necessary But, despite concerns, in-app header bidding will likely become more commonplace in the industry.

Header Bidding 52

Header Bidding Ad Server Ad Inventory Mobile Ads 52

InMobi

MAY 30, 2019

In-app header bidding and pre-bid solutions have gained traction as a workaround to this. Competition is Always a Good Thing In a header bidding auction, all inventory is made available to top advertisers and demand side bidders simultaneously. In Audience Bidding, each demand source brings in unique audience data.

Header Bidding 52

Header Bidding Audience Impressions Ad Space 52

Monetize More

MAY 9, 2025

Bing network’s advertiser base, or face limitations if their audience isn’t predominantly from specific Tier-1 GEOs. The technical hurdles of implementing solutions like header bidding, which are crucial for revenue uplift, can also seem daunting. Basic AdSense No strict requirements 32% (keeps 32%) $0.30

Header Bidding 52

Header Bidding Viewability A/B Testing Ad network 52

Automatad Inc.

JANUARY 9, 2024

Share Tweet Share Header bidding (HB) has set a benchmark and become the default approach for a publisher to monetize their website. Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. But do you think you can increase ROI by implementing the video header bidding as it is?

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Playwire

APRIL 3, 2025

RPM data should directly inform business decisions about content investment, platform optimization, and audience development RPM works best when balanced with user-focused metrics like retention and engagement to ensure sustainable growth

Impressions 52

Impressions Header Bidding Viewability Audience 52

Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. This blog gives answers to all this.

Header Bidding 52

Header Bidding Ad Server CPM Ad Exchange 52

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). In this guide, we have header bidding explained, so keep reading to discover all the details. Let’s start with the header bidding definition.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

AdExchanger

JUNE 25, 2023

The new version of header bidding software makes it easier to identify specific ad transactions, gives publishers more granular control over how they express user consent to downstream partners, and The post Prebid Gets A Privacy Makeover With Version 8 Update appeared first on AdExchanger.

Header Bidding 109

Header Bidding Audience 109

Martech Series

JULY 29, 2022

Whether identity-based, probabilistic, deterministic, or context-driven, the possibility for deterministic, household, and aggregate solutions gives companies the opportunity to extend their audiences and ensure addressability, manage frequency and measurability. Putting the People First. Heading to Bidder Times.

Header Bidding 105

Header Bidding Cookies Demand Side Platform Audience 105

Martech Series

DECEMBER 19, 2022

Header bidding is a programmatic media buying that enables publishers and developers to offer their ad inventory to several ad exchanges creating a more competitive ecosystem that optimizes results. Nimbus header bidding enables publishers and developers to maximize their revenue, while providing sharp, polished ad experiences.

Header Bidding 98

Header Bidding Ad Exchange Ad Inventory MarTech 98

Clearcode

MAY 24, 2023

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources. Related posts What is Header Bidding and How Does it Work? client-side header bidding).

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

AdExchanger

OCTOBER 25, 2023

The event was the first-ever gathering of its type hosted by Prebid, which is the organization behind the widely used open-source header bidding […] The post Overheard At The Prebid Summit appeared first on AdExchanger.

Header Bidding 109

Header Bidding Advertising Audience 109

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. The post Cracking The Audience Addressability Code Through Google’s Privacy Sandbox appeared first on PubMatic.

Audience 109

Audience Cookies GDPR Retargeting 109

Monetize More

DECEMBER 21, 2022

If you have last year’s audience data from Google Analytics available, for example, you can check the following: where did most of the audience come from, which pages did they visit, which search queries did they use, and how long did they remain on your site. Step 6: Signing up with a Header Bidding Solution.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97