The Ad Tech Blog

JUNE 25, 2024

Difficulty in Targeting the Right Audience Another common problem is the difficulty in targeting the right audience. Greater Adoption in Various Industries: More industries, including healthcare, real estate, and retail, will adopt geofencing to enhance their marketing strategies and improve customer engagement.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Single Grain

JUNE 21, 2023

Oberlo ) LinkedIn discontinued geo-targeting in sponsored messaging campaigns in the EU as of January 10th, 2022. Demand Sage ) 69% of marketers state that hyper-targeting is more successful than a broader approach. Sprout Social ) Video ads must draw an audience in within the first 10 seconds before losing a lead’s attention.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

APRIL 29, 2025

The reasons why are compelling: rising CPCs on Google platforms, changing consumer behaviors, and the emergence of specialized alternatives that deliver superior performance for specific audience segments. Audience diversification : Different platforms reach unique audience segments that Google might miss.

Media 52

Media ROI CPC CPA 52

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. It offers robust and specific targeting that translates to fewer wasted clicks and impressions. Programmatic advertising utilizes algorithms to get your ads in front of your audience.

Agency 52

Agency Advertising Retargeting Conversion 52

Martech

SEPTEMBER 4, 2024

Data analytics is essential for marketers to understand and engage their target audiences. This geo-targeting ensures marketing content and messages are highly relevant to customers in specific locales. This lets us create bilingual marketing materials that cater to a broader audience.

Geo targeting 124

Geo targeting Communications Education Conversion Rate 124