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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen.

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The Mobile Opportunity for Travel Marketers

InMobi

According to a Nielsen study travel related searches raised the third highest number of follow-up actions per mobile search out of 15 categories. With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained.

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11 Mobile Advertising Types to Improve Your ROAS

Single Grain

More than two-thirds of the global population use a mobile phone, making mobile advertising a simple way to capture an international audience. Location-based Marketing : Using GPS technology to send marketing messages to mobile users in specific locations. Those are just the statistics for American adults.