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A marketer’s 2022 guide to Marketo: What it does today

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Prioritized lead and account engagement scores.

ROI 119
ROI Machine Learning Conversion Rate GDPR 119
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16 marketing automation platforms your organization should consider

Martech

FEBRUARY 25, 2022

When it comes to lead generation and analytics, the platform includes behavioral targeting, segmentation, predicted demographics, tags and contact profiles, a lookalike audience finder, lead management and an audience dashboard. Real-time data capture and bi-directional data integration sync with CRM.

Marketing 121
Marketing Manufacturing Communications Healthcare 121
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