Exchange Wire

JULY 13, 2022

Hawk Platform, the fully multi-channel demand-side platform (DSP), announced a global partnership with Azerion’s proprietary SSP, Improve Digital. The collaboration with the digital entertainment and media platform will enable marketers to reach Azerion's audiences at scale, via impactful rich media [.].

Demand Side Platform 96

Demand Side Platform Rich Media Entertainment Audience 96

Clearcode

AUGUST 13, 2023

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

InMobi

SEPTEMBER 30, 2019

These kinds of apps had mass appeal, and could conceivably be downloaded and used by at least half of the smartphone-owning audience in a more mature market like the U.S. Today, the kinds of apps coming to market have more niche audiences. This is why interactive, rich media creatives are on the rise. In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

VideoWeek

AUGUST 12, 2022

And revenues elsewhere in ProSieben’s entertainment business were up, with income from content production and sales up by 15 percent when adjusted for currency effects. Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform.

Advertising 98

Advertising GDPR Banner Healthcare 98

VideoWeek

JULY 18, 2022

Shortly before Netflix’s announcement, Disney announced its own deal with demand-side platform The Trade Desk, which will power programmatic advertising across Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. Multi-channel DSP Hawk Platform has announced a global partnership with Azerion’s SSP Improve Digital.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Brid.tv

DECEMBER 20, 2022

In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. Playable Ads.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. These networks do the work for you.

Ad network 40

Ad network Video Ads Header Bidding CPM 40