Audience Cookies Rich Media Viewability 
InMobi
JANUARY 23, 2022
In addition, Google announced that it would officially phase out support for third-party cookies in Chrome by 2023. Even without individual identifiers like the IDFA, it’s still possible to target and reach the right audiences as well as measure mobile advertising performance effectively.
InMobi
FEBRUARY 18, 2016
As such, keywords scraped from the mobile website are a rich data source for identifying audience personas. need to be crunched together to build reliable audience personas. On the mobile web, rich media ads are generally authored in HTML5 and remain limited to video and audio units without the goodness of mobile innovation.
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Automatad Inc.
MAY 9, 2023
Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. These ads can be displayed on various digital platforms such as social media, YouTube, or websites. Non-linear video ads can be served as static image ads, interactive rich-media ads, and more.
Ad Ops Hero
MARCH 25, 2023
Templates for identifying audiences and targeting. Google Campaign Manager 360 integrates natively with the Google Marketing Platform’s creative asset and rich-media authoring tools. This allows you to leverage Floodlight audiences across different inventory, channels, and devices available in Display & Video 360 (DV360).
MobileAds
JANUARY 25, 2021
But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. And most ad servers today support HTML5 rich media creatives.
InMobi
JULY 20, 2020
Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app audience is anything but small. While mid-core and strategy games attract a predominantly male audience, the gender split for casual gaming is nearly even.
InMobi
NOVEMBER 13, 2018
1) Target Consumers Without Cookies Within mobile web advertising or any other browser-based marketing effort, most data available to marketers and advertisers has traditionally come from cookies. That may be fine for Cookie Monster , but it won’t cut it for savvy marketers today. They have a short shelf life.
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