Audience Cookies GDPR Healthcare 
Ad Monsters
FEBRUARY 13, 2024
This is no small problem for advertisers who want to pay the right price for inventory-driven outcomes and publishers who want to earn the CPMs their inventory and audiences warrant. ” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad. .”
MNTN
SEPTEMBER 4, 2023
Now, marketing teams are adjusting to ensure they can still reach their audience while remaining compliant with all relevant regulations. The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens.
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VideoWeek
AUGUST 12, 2022
Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.
Martech
SEPTEMBER 28, 2021
Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. What identity resolution platforms do.
Martech
JANUARY 3, 2022
Whether it’s GDPR, CCPA, or upcoming U.S. Think about social media online shopping, content, streaming, banking, or even healthcare. Apple has restricted third-party tracking cookies and Google is doing the same thing by 2023.”. Data privacy is arguably the most pertinent topic in marketers’ minds these days.
Automatad Inc.
MARCH 17, 2022
With the deprecation of third-party cookies and new privacy regulations around user tracking, the momentum for advertisers has shifted in favor of contextual advertising. Publishers with a higher volume of audiences and multiple offerings to advertisers (newsletters, CTV, video, audio, etc.) Does Contextual Advertising Scrape Data?
Digiday
MARCH 14, 2023
Sponsored by Piwik PRO Google’s cookie isn’t the only tool on the Alphabet giant’s chopping block. As of July 1, however, the system will be replaced by Google Analytics 4, and marketers are (once again) preparing for a shift in how they track and act on audience behavior. But, for those who work strictly within the U.S.,
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