Audience Cookies First-Party Cookies MarTech 
Martech
MARCH 7, 2024
Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?
Clearcode
JANUARY 26, 2023
At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?
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Martech
NOVEMBER 3, 2022
The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. First-party vs. third-party data. at The MarTech Conference.
Ad Monsters
OCTOBER 20, 2022
Identity solutions are one of the most prevalent new techniques for collecting first-party data, especially in a privacy-centric world. Regardless of Chrome delaying its third-party cookie cut-off, other browsers do not support cookies. We knew the industry and the limitations of using cookies.
Martech
MARCH 15, 2022
Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.
Martech
MARCH 6, 2023
Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct?
Martech
FEBRUARY 15, 2024
Align the capabilities of the martech stacks of both brands This is also a wonderful learning opportunity. Engage with the privacy and security teams early Ensure you know how first-party cookies can be used across the two brands and should be collected in the future. Get everyone aligned on timelines. In your inbox.
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