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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. The rapid increase in the number of mobile apps and the swift growth of mobile audience on traditional websites has resulted in an abundance of mobile ad inventory on the market.

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Advertising Trends 2017 – A look at what’s hot in the new year

Banner Flow

It has nothing to do with the ‘dark web’, or anything close, but has everything to do with brands trying to contact their audience in a more personal and direct way. Dark social refers to sharing links and content where the click through rate and success can’t be measured by traditional web analytics tools.

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition. Why does native advertising work? There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. This action also offers other benefits of native advertising.

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Top 6 Benefits of Programmatic Advertising

Single Grain

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. If you don’t, then pick the most profitable and highest-converting product you have.