Smart-Hub

DECEMBER 21, 2023

At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform. For instance, marketers can target their audience on the basis of age, gender, location, behavior patterns, etc. These can be banner, video, CTV, audio, and other ads.

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VideoWeek

JANUARY 20, 2023

“We need to move on to the walking phase,” said Peters, suggesting further leverage of Netflix’s first-party log-in data to differentiate its personalised ads and content recommendations. Over 1,200 apps and 120 publishers were targeted, with fraudulent ads running on nearly 11 million devices. Read more on VideoWeek.

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Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. Amazon Publisher Services 4. When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized.

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Smart-Hub

JANUARY 16, 2024

This is why programmatic ad spending is expected to reach almost $725 billion in 2026. Digital advertising heavily relies on algorithms since they allow marketers to reach their target audiences. They only need to set everything up; the rest is done automatically, thanks to algorithms. What role do advertising algorithms play?

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Brid.tv

NOVEMBER 29, 2022

With these numbers in mind, it is completely understandable that more publishers want their piece of that pie and are actively looking for video monetization platforms. How Publishers Can Monetize Videos Through Affiliate Deals Paywall Content Creating a Premium Membership Serving Video Ads Which Video Monetization Models Are Best?

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Digiday

OCTOBER 10, 2022

More publishers have come to rely on data-driven personalization than ever before, with usage rates climbing over the past five years. In fact, publisher adoption of data-driven personalization has surged well ahead of natural language processing (NLP), according to Digiday+ Research. Key findings.

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