Digiday

JANUARY 28, 2024

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 70

Cookies Pop-Up Electronics GDPR 70

Martech Series

JULY 6, 2022

Brand marketing continues to experience huge shifts precipitated by the drastic changes in technology and electronic communication. We’ve gone from static banner ads to targeted video spots embedded in social feeds. These type of ad experiences are a far cry from the static banner ads of the early web. Which are these?

Marketing 118

Marketing Pop-Up Banner Electronics 118

Lemonads

MARCH 30, 2020

There are probably many theories to affiliate marketing and running up for your business in the particular industry but it depends which strategy works for you. The affiliate marketer gets a commission when a user completes a sign-up process. Clothing and accessories, education, careers, consumer electronics, family, entertainment.

Affiliates 52

Affiliates Marketing Finance eCommerce 52

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Finding and monetizing an audience willing to pay for access to content can also be a challenge. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Lemonads

JUNE 3, 2021

After all, affiliate marketing can help connect advertisers to their audiences while allowing publishers to monetize their content. When building an affiliate program, advertisers have to specifically define what makes up a conversion, how much money is paid for each one, and the length of the advertising cookie.

Affiliates 52

Affiliates Marketing Advertising Pop-Up 52

Single Grain

AUGUST 8, 2019

First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. And guess what popped up on the side of my screen? Repeat buyers. Remarketing.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Single Grain

JUNE 5, 2023

Statista ) The American pay-per-performance value makes up 24.4% Forbes ) Mobile commerce will make up 6% of this figure. Statista ) The American pay-per-performance value makes up 24.4% Forbes ) Mobile commerce will make up 6% of this figure. Facebook (42%) and YouTube (38%) are the follow-ups. from 2020 to 2027.

Advertising 52

Advertising Finance CPC Brand Awareness 52