InMobi

MAY 18, 2020

With most of us across the United States sheltering in place throughout March, April and May, we’re turning to mobile apps for entertainment. While stuck at home, many are turning to their mobile devices (iPhone, iPad, Android devices, etc.) That’s what we wanted to find out. Here’s what we uncovered.

Entertainment 52

Entertainment Electronics Audience Impressions 52

InMobi

JULY 15, 2020

There are dozens of on-demand video streaming apps available today in the U.S., But who specifically are using these video streaming services, and what devices are being leveraged by Americans to watch movies and TV shows? For this review, we turned to the data. Streaming on-demand video content has long been popular in the U.S.

Entertainment 52

Entertainment Audience Marketing 52

InMobi

APRIL 6, 2020

many state, county and city authorities have issued shelter in place orders to try to “flatten the curve” and prevent the number of new COVID-19 cases from spiking. For most Americans, the most dramatic and noticeable effect of COVID-19 has been social distancing. In the U.S., Here’s what we uncovered.

Entertainment 52

Entertainment Communications Media Marketing 52

Martech Series

DECEMBER 22, 2022

Over 75% of 13 to 34-year-olds in the US use the app, and over 5 billion Snaps are made every day. On average, people use the app 30 times every day, according to research. In a decade of highs and lows, the COVID-19 pandemic caused the company’s shares to soar as well. Picaboo was then renamed Snapchat.

Audience 86

Audience ROI Media Advertising 86

Digiday

OCTOBER 10, 2022

The New York Times and The Washington Post , for example, are using personalization on their homepages and apps to select and deliver content based on readers’ interests. ” Indeed, chatbot use increased during the pandemic as businesses of all kinds relied on them to interact with consumers when in-person operations were closed.

Machine Learning 65

Machine Learning Audience Ad Targeting Media 65

Single Grain

MAY 4, 2021

The COVID-19 pandemic forced most brands to turn to video content, notably on Facebook and Instagram: Up to 15% of all Facebook content is solely video, and that number keeps rising every day. On Instagram, brevity seems to be the answer as posts with 19 words or fewer bring the most engagement on the platform.

Media 128

Media Audience SEO Conversion 128

Single Grain

APRIL 28, 2020

Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Click here to get instant access to the masterclass.

Marketing 141

Marketing Audience Media ROI 141