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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Top 6 Programmatic Advertising Agencies.

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5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Ad Monsters

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Are demand-side platforms to blame for underperforming traffic? A digital agency can either buy the platform from scratch (not recommended) or white-label it. As a result, your budget will be used more efficiently.

CPC
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Cookieless Advertising for Retail and E-commerce Marketers

Basis

Those who adapt by building expertise in cookieless solutions, prioritizing first-party data, and adopting automated targeting and measurement methods will cut to the front of the line when Chrome’s third-party cookie finally crumbles. But what exactly should those efforts look like?

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How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting.

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How CPGs can realize the value of first-party data with a CDP

Martech

To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. First-party audiences can be activated in programmatic media to: Deepen consumer relationships through personalization and retargeting. CPGs and third-party audiences.

ROI
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The Crazy Advertising Technology Landscape

InMobi

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns.