Ad Monsters

FEBRUARY 25, 2023

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Are demand-side platforms to blame for underperforming traffic? Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Likewise, demand-side platforms add CPC bidding as an option.

CPC 104

CPC Demand Side Platform CPM Media 104

Basis

JANUARY 24, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed.

Impressions 77

Impressions CPM Data Management Platform Communications 77

Basis

SEPTEMBER 26, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed. Negotiate a deal.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. These advertisers bid in real-time at or above the fixed CPM price.

Advertising 108

Advertising Marketing Ad Exchange Retail 108

Automatad Inc.

NOVEMBER 23, 2023

Advertising agencies, trading desks, and ad networks are great instances of ad tech providers. Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. Publishers, advertisers, ad agencies, and ad networks use ad servers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. Demand-side platforms.

First-Party Cookies 112

First-Party Cookies Cookies Impressions Ad Exchange 112

MediaFuse

AUGUST 19, 2015

Currently, the largest programmatic transaction method is “Real-Time Bidding” “RTB” is when thousands of advertisers are bidding on an impression that is about to be delivered to an anonymous person who fits certain criteria. The advertiser and publisher agree on a CPM and quantity of impressions.

Impressions 52

Impressions Ad network CPM Data Management Platform 52