Remove Agency Remove CPM Remove Data Management Platform
article thumbnail

5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Ad Monsters

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Are demand-side platforms to blame for underperforming traffic? Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Likewise, demand-side platforms add CPC bidding as an option.

CPC 111
article thumbnail

Everything You Need to Know About Programmatic Guaranteed

Basis

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Top 6 Programmatic Advertising Agencies.

Agency 52
article thumbnail

WHAT IS PROGRAMMATIC DIRECT?

MediaFuse

Programmatic Direct is the automated process of advertisers buying directly from the publisher but allows the advertiser control to optimize their campaigns against their own data segments. The advertiser and publisher agree on a CPM and quantity of impressions. Programmatic Direct is expected to hit $3.87 billion in 2015 and $8.57

article thumbnail

Everything You Need to Know About Programmatic Guaranteed

Basis

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed. Negotiate a deal.

article thumbnail

Programmatic Advertising: What Is It and How Does It Work?

MNTN

This marketplace is available to everyone from a small business to an agency, and offers inventory for display, mobile, Connected TV, and more. Rather than letting anyone bid on their ad space, publishers use a private marketplace to offer that inventory to a select handful of their preferred clients or agencies.

article thumbnail

The Crazy Advertising Technology Landscape

InMobi

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns.