Digiday
OCTOBER 20, 2022
While creating content is essential for the business, more agencies are outsourcing their content needs as the work becomes more challenging. Content creation agency Verblio surveyed more than 400 content marketers across agencies, freelance and in-house to get insights on the state of digital content in 2022.
Digiday
SEPTEMBER 8, 2022
Agencies are getting savvier at using artificial intelligence as data comes into greater focus as marketing and information technology are becoming more entwined. AI can help automate some of those processes, from creative to segmentation and potentially help agencies optimize their ad spend by cutting down on tedious tasks. “I
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Martech Series
JUNE 30, 2022
The Navy Seal veteran has extensive experience facilitating the sales of data management technology, information technology services, and business development strategies within the Defense and Intelligence communities. Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow.
Digiday
SEPTEMBER 27, 2022
While media agencies find bot content concerning, some say it won’t become a higher priority until both platforms and advertisers sound the alarm. “We simply need to try to keep an eye on it,” said Drew Himmelreich, senior analyst at digital agency Barbarian. of the content posted to Twitter in the U.S.,
All About Advertising Law
APRIL 3, 2018
The CPSC has previously voiced concern about (or, at least the need to evaluate) the harms IoT technology and smart products may cause to consumers. Additionally, many organizations and government agencies (FTC, NIST, state agencies, and others) are discussing their own polices when it comes to connected devices and smart technology.
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