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Amazon Dodges 35% Prime Day Sales Drop by Stretching It to Four Days

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Retail Media Networks Amazon Dodges 35% Prime Day Sales Drop by Stretching It to Four Days Doubled in length, Prime Day saw a 10% sales increase, reports Momentum Commerce Since its 2015 inception, Amazons day has grown longer and longer.

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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR).

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How AI Marketing Agencies Personalize Customer Experiences

Single Grain

While traditional segmentation once divided audiences into broad categories, today’s AI marketing agencies are creating unique, individual experiences for millions of customers simultaneously. The agencies leading this revolution have moved far beyond inserting names into email subject lines.

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How AI Marketing Agencies Measure Campaign Success: A 2025 Guide to Performance Metrics That Drive Growth

Single Grain

While traditional agencies still wrestle with last-click attribution and delayed reporting, AI-focused agencies are 57% more advanced in campaign-measurement practices than their advertiser counterparts. Marketing measurement has reached an inflection point. This sophistication gap isn’t just about having better tools.

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AIO Content Strategies for 3x Higher Conversion Rates

Single Grain

When Smartling’s content strategy collapsed under agency churn and lost internal expertise, their organic traffic plummeted alongside conversion rates. Within 24 months, this systematic approach generated a 118% increase in organic blog traffic and drove a 31,250% improvement in blog conversions.

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How Temporal SEO Drives 86% Higher Conversion Rates

Single Grain

Strategic timing can dramatically boost conversion rates by up to 86% for e-commerce sites, as perfectly timed seasonal content creates optimal alignment between user intent and content relevance. Research shows that targeted, up-to-date seasonal content can boost e-commerce conversion rates by as much as 86%.

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7 Proven Ways to Overcome Ad Fatigue in 2025

Single Grain

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. The warning signs of ad fatigue typically include: Declining click-through rates (CTRs). Increasing cost-per-click (CPC) and cost-per-acquisition (CPA).