VideoWeek

JUNE 30, 2025

” Custodians of OOH Singh argues that OOH budgets have long been concentrated in the hands of big brands and major agencies, “who have done a really good job within OOH for a very long time.” And that’s really looking at the success of programmatic buying.”

Media 59

Media Demand Side Platform Brand Lift Pop-Up 59

VideoWeek

JUNE 13, 2025

Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact. The report suggests Amazon notified investors of the increase but has not communicated this to consumers, while programmatic agencies have noticed “more avails in the system.”

Media 52

Media Pharmaceuticals Ad Tech Retail 52

illumin

DECEMBER 8, 2023

Self-serve programmatic advertising is when an advertiser uses their Demand Side Platform (DSP) or journey advertising platform, like illumin , to conduct their advertising campaigns in-house. This means the majority, if not all, of targeting is managed by the brand itself. What is managed service for advertising?

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Ad Space 52

VideoWeek

JANUARY 12, 2024

Yahoo Brings Cookieless ID Solution to DSP Yahoo has launched a new identity suite for its demand-side platform (DSP) in efforts to help advertisers prepare for third-party cookie deprecation. Consulting giant Accenture has acquired digital design and tech agency Work & Co. Accenture Acquires Work & Co.

Cookies 98

Cookies Audience Media Demand Side Platform 98

VideoWeek

AUGUST 25, 2023

MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. The fundamental problem is that it contradicts their approach and the principles they laid out I think a couple of months ago, when they called for third-party measurement and called for it to be comprehensive,” said one agency executive.

Media 52

Media GDPR Retail Agency 52

VideoWeek

DECEMBER 13, 2024

The motions to spin off pay-TV company Canal+ and agency group Havas were passed by 97.5 The company, which focuses on measuring brand lift, said the funds will be used to advance its AI-driven ad measurement solutions and expand its presence in the UK market. “Our Brand lift technology delivers exactly that.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. percent average increase in brand lift, and a 3.1 percent, an 8.4

Retail 52

Retail Non-Profit Media Healthcare 52