mobile-ad-viewability-what-you-need-to-know 
Martech
MARCH 6, 2023
Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.
Basis
AUGUST 30, 2022
What should we watch tonight? What used to be a simple question (it’s 8:30 p.m. For most TV watchers today, there’s a whole slew of follow-up questions that need to be addressed: Hulu, Netflix, or Paramount+? Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. Series, doc, or movie??
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InMobi
MAY 2, 2022
For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.
Clearcode
AUGUST 13, 2023
Back then, the mobile app market was worth just $206 million. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.
Single Grain
JULY 18, 2023
If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Work With Us What Is Programmatic Advertising? Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms.
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