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Inside Samsung’s $150M+ display ad strategy: Can it overtake Apple?

Ad Beat

Founded in 1938, Samsung is a South Korean conglomerate with affiliates selling everything from life insurance to engineering services to oil tankers. It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 And they’re hardly the only advertisers to bet big on video. million), Google DV360 ($3.2

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The WIR: Billionaires Back French Video Startup Brut, Twitter Merges with Musk’s Shell Firm, and S&P Raises its US Ad Spend Forecast

VideoWeek

Meanwhile, the company has started labelling public broadcaster accounts as “state-affiliated” or “government-funded”, prompting media organisation NPR to abandon the platform. S&P Raises its Forecast for US 2023 Ad Spend Business intelligence firm S&P has raised its forecast for US ad spend growth in 2023 to 2.8

Media 98
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How Snapchat Makes Money and What This Means for Affiliates

Lemonads

As a professional affiliate , your job is to help brands form meaningful connections with their audiences. In this article, we’ll go over the ways Snapchat makes money and explain what this means for affiliates that want to generate revenues from this type of traffic. Snapchat Overview How does Snapchat make money?