article thumbnail

LibKey Now Integrated with Litmaps

Martech Series

Third Iron, LLC, a leading information technology company developing innovative services for libraries, publishers, and their users, announced an integration of their LibKey service with Litmaps, a browser-based platform that enables researchers to visualize, expand, and communicate their research. .

article thumbnail

Brands, media agencies decide to outsource content creation as it becomes more difficult

Digiday

Bill Durrant, managing director of Exverus Media, added that affiliate-type content is what makes agencies a “true business partner” with a publisher or influencer. Content can serve as a way to provide measurable outcomes to clients.

Agency 78
article thumbnail

Walled Garden: What Does This Term Mean in Ad Tech?

Lemonads

In ad tech, a walled garden is an ecosystem in which a provider doesn’t share information, technology, or other data with other third parties. If you’re looking for the top affiliate programs to monetize your site visitors, contact lemonads and we’ll be glad to help. What Is a Walled Garden in Ad Tech?

Ad Tech 52