Brands, media agencies decide to outsource content creation as it becomes more difficult
Digiday
OCTOBER 20, 2022
Bill Durrant, managing director of Exverus Media, added that affiliate-type content is what makes agencies a “true business partner” with a publisher or influencer. Content can serve as a way to provide measurable outcomes to clients. Social media and email newsletters were the most effective channels for distributing content.
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