Walled Garden: What Does This Term Mean in Ad Tech?
Lemonads
MAY 16, 2021
John Malone, an American entrepreneur responsible for founding the company Tele-Communication Inc. In ad tech, a walled garden is an ecosystem in which a provider doesn’t share information, technology, or other data with other third parties. Where Does the Term Walled Garden Come From? What Is a Walled Garden in Ad Tech?
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