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LibKey Now Integrated with Litmaps

Martech Series

JUNE 29, 2022

Third Iron, LLC, a leading information technology company developing innovative services for libraries, publishers, and their users, announced an integration of their LibKey service with Litmaps, a browser-based platform that enables researchers to visualize, expand, and communicate their research.

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Walled Garden: What Does This Term Mean in Ad Tech?

Lemonads

MAY 16, 2021

John Malone, an American entrepreneur responsible for founding the company Tele-Communication Inc. In ad tech, a walled garden is an ecosystem in which a provider doesn’t share information, technology, or other data with other third parties. Where Does the Term Walled Garden Come From? What Is a Walled Garden in Ad Tech?

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