Brands, media agencies decide to outsource content creation as it becomes more difficult
Digiday
OCTOBER 20, 2022
Bill Durrant, managing director of Exverus Media, added that affiliate-type content is what makes agencies a “true business partner” with a publisher or influencer. The biggest bottlenecks to successful content strategy were industry and audience knowledge (28%), managing client expectations (24%) and not enough resources (20%).
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