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Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings

RevX

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. It uses real-time bidding to buy quality impressions made available by the SSP (supply-side platform), at scale. What is an Affiliate Network or a No-SDK Ad Network?

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What is an affiliate marketer?

Lemonads

An affiliate marketer is someone who promotes products or a brand in exchange for a commission or someone who manages the affiliate marketing program of a company. Affiliate marketing is the concept of affiliates (businesses) and publishers (online content creators) working hand in hand.

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Ad Network vs Affiliate Network: What is the Difference?

Lemonads

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. For example, many marketers use the terms ad network and affiliate network interchangeably, but these platforms are fundamentally different. What is an Ad Network?

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Why we care about performance marketing

Martech

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It encompasses any digital marketing tactic that can be tied to a measurable action – influencer, video, affiliate, search, and content marketing are all fair game in the performance marketing ecosystem.

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Media Briefing: The pros and cons of three commerce pricing models

Digiday

In this week’s Media Briefing, media editor Kayleigh Barber breaks down the different pricing models that commerce publishers use. Cost-per-acquisition (CPA) has been the traditional pricing structure for publishers with affiliate businesses, given how much of a “set it and forget it” business model it is.

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PropellerAds Review: Examining One of the Best Traffic Sources Available

Lemonads

Before launching a campaign, affiliates have to find the tools and platforms that will give them access to quality traffic while allowing them to monitor the performance of their ads. Pricing Models As with other networks, Propeller has two main pricing models, which are cost-per-click (CPC) and cost-per-mille or 1000 impressions (CPM).

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Identifying the Best Traffic Sources: Adcash Review

Lemonads

Affiliates have a number of important decisions to make before starting to run their campaigns. This fully integrated online advertising platform is consistently used by thousands of media buyers , affiliates , and marketers alike, including a large portion of lemonads users.