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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Common examples of performance marketing include: Pay-per-click (PPC). Benefits of Performance Marketing. Create Performance Targets.

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7 Steps to a Successful Performance Marketing Strategy

MNTN

With performance marketing, payment depends on specific actions, and you have the ability to quantify each campaign. Performance marketing also lets you expand your reach. Follow these steps to create successful performance marketing strategies. Create Performance Targets. Performance targets set the bar for you.