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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Common examples of performance marketing include: Pay-per-click (PPC). Benefits of Performance Marketing. Create Performance Targets.

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7 Steps to a Successful Performance Marketing Strategy

MNTN

Performance marketing is a form of paid advertising aimed to drive a particular marketing goal or metric. You might use performance marketing to increase clicks or boost conversions. What makes performance marketing different from other paid advertisements is that you don’t pay until you achieve your goal.