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What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor

Lemonads

KPIs in Advertising- It’s no secret that digital marketing strategies rely heavily on statistics to be successful. Affiliates have a huge amount of information available, but assessing all of this data is usually too labor-intensive for a marketer with limited resources. Why Do Affiliates Need to Monitor KPIs?

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Advertisers: How To Choose Your CPA Network

Lemonads

When we talk about affiliate marketing, we often focus on the role of the affiliates who is central to the affiliation process. Then, it’s up to the publishers to develop traffic that best meets the needs of the advertiser, and thus increases maximum conversions. But how does it work when you are an advertiser?

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Media Buy Case Study: How to be profitable with a $250 budget on any product.

Lemonads

In this case study, we will give you our 10-point performance checklist and explain how to launch a profitable Media Buy campaign with only $250 budget, an Affiliate marketing offer, Adcash as traffic source and Voluum as optimization software. The other major point was that we had to choose offers with a high conversion rate.

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What Is Cost Per Lead (CPL)? How to allure advertisers with it?

Monetize More

CPL or Cost per lead is typically used to gauge the effectiveness of your monthly marketing campaigns that is not sold on a CPC (cost per click) or CPM (cost per mille) basis. In this article, we’ll be talking about CPL, why it’s vital to track this metric, and the advantages it offers. CPL (Cost per Lead) Explained.

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Affiliate Commission - What is it and what types are there?

Lemonads

If you are hearing or reading the term “affiliate commission” lately, it’s because you are wandering around the affiliate marketing world. An affiliate commission as you might already guess is the compensation an advertiser pays to a publisher/affiliate to promote successfully their products. Or is it monthly?

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Affiliate Marketing Case Study: Where you learn how never to lose

Lemonads

In this Affiliate Marketing Case study, we will learn how the total absence of conversions can still be used for learning, we will set up simple budget rules to avoid ruining yourself during tests and how to organize your tests to make sure you never waste your time. How can I be sure to make the right choice?

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

Email marketing. If you can master these three sources while simultaneously uncovering a powerful sales and marketing alignment and nurturing your leads, in due time you can turn things around. Here are the top conversion rate metrics to monitor: Do the leads that you’re bringing on board match your ideal customer profile?