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With Google in hot water with the DOJ, what exactly are anti-trust laws?

illumin

In particular, Google is under fire for allegedly operating a monopoly in the digital advertising industry. Google is now in a Virginia court defending its digital advertising business against monopolizing allegations, a process that is estimated to take four to six weeks. Follow @illuminHQ

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Lower Spend, Slower Growth and Higher Concentration: How Tariffs Are Impacting the Global Ad Market

VideoWeek

As the US and China emerge from their latest round of trade talks, the impact of Donald Trump’s tariff policies continue to bite for the global advertising industry. At the same time, the growth of VOD advertising is also showing signs of slowing, with WARC revising its growth forecast from 15.4 percent) and search (8.2

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Advertising Week Briefing: Some worry the DOJ is ‘fighting yesterday’s war’ in ad tech antitrust case

Digiday

Potential outcomes include the search giant’s breakup, the prohibition of sweetheart deals with device manufacturers, and adjustments to its search advertising operations. Related Insights Google on Trial Google is facing a potential breakup; what are the likely outcomes?

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What Comes Next for Google’s Search Monopoly?

VideoWeek

. “It shows that, at least when it comes to general search services and search-based advertising, the interests of Apple and Google are fully aligned. However, this may not equate to material losses for Google, which could remain the dominant search engine for both users and advertisers (and even device manufacturers).

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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

In this week’s Week in Review: Rumours circulate around the cost of advertising on Netflix, Nielsen shareholders approve its sale to private equity, and Samsung revamps its streaming service. Advertising Slowdown Leads to Cutbacks at Snap. German Regulator Highlights Google’s Dominance in Non-Search Advertising.

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22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

Content marketing gets 3X more leads than paid search advertising. 70-80% of search engine users are only focusing on the organic results. GoPro is a manufacturer of action cameras that are mostly used in adventure sports. Dive Deeper: 11 Companies That Are Doing Mobile Advertising Right in 2019. 19) Headspace.

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The WIR: Germany Mulls 10 Percent Tech Tax, MFE and PPF Discuss Joint ProSieben Takeover, and AI Video Startup Creatify Raises $15.5 Million

VideoWeek

Million Creatify, an AI video advertising firm, has raised $15.5 “Video is the most valuable format in digital advertising, but it’s still the hardest to produce at scale,” said Creatify co-founder and CEO Yinan Na. AI Video Company Creatify Raises $15.5 “We built Creatify to remove these barriers.

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