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VIZIO Leverages SpringServe Tiles to Enhance Content Discovery and User Experiences on the Home Screen

Martech Series

Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy. Publishers can use the functionality to highlight content recommendations or feature non-intrusive display advertising. Marketing Technology News: 5 Benefits of Chatbot Marketing and FAQs to Get You Started in This New Channel.

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Automated Creative Launches In The US and Canada

Martech Series

Dan Moseley is appointed Managing Director to oversee continued expansion in the region Automated Creative , which is on a mission to reinvent advertising using automation, has appointed Dan Moseley as Managing Director as it continues to expand in the US and Canada in response to increasing demand for its services.

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15 cutting-edge tools every B2B marketer should know

Martech

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. And it supports the data needs of the entire firm, from manufacturing to finance. Get MarTech! What a godsend. In your inbox.

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What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

Clearcode

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. What Is Digital Out-Of-Home (DOOH) Advertising? What Is the OpenRTB Protocol?

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Channel99 Debuts to Enable B2B Marketers the Ability to Measure and Benchmark the Performance of Channels and Vendors

Martech Series

Channel99’s innovative and free mobile app brings transparency to the quality of B2B website traffic across SEO, paid search, social, email, and display advertising. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. ” Reinvesting in technology and talent.