MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

PubMatic

SEPTEMBER 26, 2023

If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. A version of this content appeared in Street Fight.

Audience 85

Audience Direct Data Cookies Advertising 85

Martech

JANUARY 13, 2022

Account insights and profiling to identify the right target accounts using data and AI. Email to engage customers with relevant conversations in minutes. Real-time data capture and bi-directional data integration sync with CRM. Direct mail. Digital advertising. Targeted, personalized display ads.

ROI 114

ROI Machine Learning Conversion Rate GDPR 114

Martech

FEBRUARY 25, 2022

Connecting the CRM to the rest of the business then leveraging customer data from marketing and success interactions to automate personalized nurture emails, SMS messages, and chats through channels like Conversations or WhatsApp. Tools include a unified inbox called Conversations, knowledge base tools, and customer feedback measures.

Marketing 116

Marketing Manufacturing Communications Healthcare 116