Martech

JUNE 30, 2022

This displayed a marked improvement over the control group, which only had 14% top-of-mind awareness. Taboola, which sells content discovery and native advertising products, sponsored the study. With industry estimates indicating that video advertising in the U.S. Impact of native ads. Processing.Please wait.

Brand Awareness 88

Brand Awareness Media Video Ads Control Group 88

Martech Series

JANUARY 19, 2023

In the current advertising environment, it is important to recognize that viewers can easily skip over advertising, but our study found they are less likely to do so if the ads are as entertaining as the programming and present a more enjoyable experience,” said Kara Manatt, EVP and managing director, intelligence solutions, MAGNA. “In

Video Ads 77

Video Ads Control Group Brand Awareness Entertainment 77

Martech

JUNE 29, 2023

Increase the scalability of your operations In evaluating digital experience, organizations take stock of all the digital touchpoints where customers connect with the brand, as well as the martech stack and internal architecture that support these touchpoints. Register and watch The MarTech Conference here. Get MarTech!

Retargeting 94

Retargeting Control Group MarTech Food 94

Martech

MAY 12, 2022

As head of marketing for an ESP, we used ABM to recognize high-intent search terms and then surrounded our prospects who used those terms with advertising. We used search through Bombora and its technology to target advertising that would grow and action intent. Set up a control group. Pause while I sneeze.]. Wrapping up.

Control Group 95

Control Group MarTech Marketing Conversion 95

Martech

JANUARY 3, 2023

Other CPGs are capitalizing on CDP integrations with data clean rooms to uncover consumer and measurement insights that fuel their acquisition, retention and broader advertising strategy. Plan ROI measurement from the beginning, including control group management. Get MarTech! Considerations. Metric/KPI frameworks.

ROI 86

ROI Control Group Audience Cookies 86

Martech

APRIL 18, 2024

Now, here are this week’s AI-powered martech releases and news: Overcast HQ added AI-powered automated video metadata tagging and conversational search capabilities. PubMatic and GroupM have partnered on a product with cohort-based modeling capabilities for advertisers. They are a “work in progress,” the companies say. User beware!

MarTech 81

MarTech Control Group Conversion Video Ads 81